In 2022, the UK’s out-of-home advertising market generated 1.18 billion British pounds in revenue. This figure marked an increase of 31 percent compared to 2021 – statista
Out-of-home (OOH) advertising, also known as outdoor advertising, refers to any form of visual advertising found in public spaces. These locations tend to be across high footfall locations such as train station, shopping centres, airports and most recognisably across motorways/roadsides.
OOH advertising is bold, unmissable, and cannot be turned off or put down compared to other medians. D6,D48 & D96 refer to the size of each billboard. All of these outdoor advertising formats have their own strengths and can be effective depending on the specific needs of the campaign. It’s important to carefully consider the target audience, location, and message before selecting a billboard size or format.
DOOH has revolutionised the way businesses advertise, providing them with the ability to easily go live with their campaigns using a simple click of a button. This convenience not only saves time but also reduces production costs. Additionally, DOOH offers the flexibility to target specific audiences at specific times of the day, ensuring maximum impact and effectiveness for the advertising campaign. Overall, DOOH has opened up new opportunities for businesses to reach their desired audience in an efficient and cost-effective manner.
We know the right time, place and context to capture people’s attention.
We work directly with the UK’s leading outdoor advertising companies in the UK, who oversee and manage some of the most iconic locations in the country. Contact us today to receive a quote.