All type of radio formats reach 90% of the population in the UK every week (Rajar)
Econometric analysis in the UK shows that radio advertising provides a high return on investment, with a revenue ROI of £7.70 for every £1 spent, second only to TV in overall performance and even higher in certain categories like retail, finance, travel, and automotive.
Furthermore, radio advertising delivers a profit ROI of £1.61 per £1 spent, coming second only to TV.
The rise of digital audio has transformed the way we consume radio shows, podcasts, and music. DAX and Octave are the main players in this space, offering users access to first-party data, such as location, age, gender, and music streaming habits. For larger campaigns, it’s possible to incorporate third-party data to create more targeted audience segments.
Audio ads are typically around 30 seconds in length. Creating a professional ad, recorded by a voiceover artist with licensed music, can start from £500.
Advertise with us across some of the biggest radio stations in the UK.
Don’t miss out on the opportunity to reach your target audience and maximise your return on investment with our radio advertising services. Contact us now to get started and take your business to the next level!