What is DAX advertising?

DAX advertising, which stands for Digital Audio Exchange, is a powerful platform that enables advertisers to purchase ad space across a vast network of 180 digital audio hosts. This includes popular platforms like Soundcloud, as well as major radio stations such as Capital, Heart, Kiss, and Absolute, all operated by Global and Bauer.

Radio advertising, including DAX advertising, has proven to be highly lucrative, generating a remarkable £7.70 revenue ROI for every pound invested. It ranks second only to TV in terms of overall effectiveness and surpasses it in specific sectors such as retail, finance, travel, and automotive.

The global streaming audio audience is rapidly expanding, with approximately 21.7 million people engaging with audio content weekly through digital devices like mobiles, tablets, and desktops. This exponential growth offers a tremendous opportunity for advertisers to reach a broad audience who are embracing radio and music via digital platforms, such as DAX advertising.

As a trusted advertising partner, we have direct access to the entire DAX network, granting us the ability to target specific devices, platforms, locations, and demographics at the most competitive rates in the UK. With DAX advertising, we can help you optimize your advertising campaigns for maximum reach and effectiveness.

Our dedicated team of media planners takes the time to fully understand your business, its unique characteristics, and objectives. Based on this in-depth understanding, we develop customised advertising schedules that align with your specific needs, including leveraging the power of DAX advertising. Our goal is to ensure that every advertising expenditure, particularly through DAX advertising, is justified and delivers the desired results.