Advertising on Capital, Heart and Global’s radio stations
Global is home to the UK’s best-loved commercial radio brands, together reaching tens of millions of listeners every week. Advertising across them is one of the most effective ways to reach a large, engaged audience – nationally or by region.
The stations, and who they reach
Global’s line-up covers a distinct audience for almost every brand: Heart, the UK’s largest radio brand, reaches 12.5 million weekly listeners; Capital, the UK’s No.1 hit music station, reaches 8.8 million; Smooth reaches 7.3 million; Classic FM, the UK’s most popular classical brand, reaches 4.4 million; LBC, Britain’s biggest commercial news-talk brand, reaches 3.6 million; Radio X reaches 2.3 million; and Gold reaches 1.6 million. Matching your brand to the right station means matching it to the right listeners.
Why advertise on Global’s stations
Radio reaches people in moments other media cannot – driving, working and at home – and listeners trust the stations they choose, which transfers to the brands advertised alongside them. Audio delivers around £5 of profit for every pound spent, and campaigns can extend seamlessly into digital audio and podcasts through DAX and the Global Player app.
National or targeted
You can advertise nationally across a network or focus on specific regions, stations and dayparts – breakfast and drive-time are prime – which makes Global’s stations work for national brands and local businesses alike.
Plan your radio campaign with Water & Lime Media
At Water & Lime Media we have direct access to Global’s radio inventory and negotiate the most competitive rates on your behalf, building a schedule around the stations and audiences that suit you. As an independent agency we do not charge retainers or long contracts, and our service is free of charge.
To plan a campaign across Global’s stations, get in touch with our team today.