How to advertise with Global: reach 51 million people a week
Global is the UK and Europe’s largest radio and outdoor company, reaching over 51 million people across the UK every week through radio, digital audio and outdoor. For advertisers, it is one of the most powerful single routes to a national – or precisely targeted – audience.
What Global offers
On radio, Global is home to the UK’s best-loved commercial stations: Heart, Capital, LBC, Classic FM, Smooth, Radio X and Gold. In outdoor, it operates more than 253,000 sites reaching 95% of the UK population, including the recently launched Billboards by Global, the UK’s No.1 billboard network. And in digital audio it runs DAX, the Global Player app and connected-audio solutions that reach listeners across smart speakers, mobiles and other devices.
Why advertise across Global
One partner gives you radio, digital audio and outdoor under a single roof, which makes it easy to build joined-up, multi-format campaigns – pairing a radio ad on Heart with billboards and digital audio targeting the same audience, for example. Audio delivers market-leading returns of around £5 of profit for every pound spent, while Global’s outdoor estate reaches virtually the entire population.
Getting the best from Global
Global’s platforms and formats are broad, so the real value lies in planning and buying well – choosing the right stations, sites, audiences and formats at the right price.
Advertise with Global through Water & Lime Media
As an independent agency, Water & Lime Media has direct access to Global’s radio, digital audio and outdoor inventory, and we negotiate the most competitive rates on your behalf. We do not charge retainers or lock you into long contracts, and our planning and buying service is free of charge.
To plan a campaign across Global, get in touch with our team today.