Billboards by Global: the UK’s No.1 billboard network
Global has brought its outdoor advertising together under Billboards by Global – now the UK’s No.1 billboard network. Built on the country’s biggest 48-sheet footprint, it combines sheer scale with the data, planning and measurement tools modern advertisers expect.
The scale
Billboards by Global spans more than 4,000 48-sheet frames – the largest billboard network in the UK – reaching over 43 million people every fortnight. It sits within Global’s wider estate of 253,000-plus outdoor sites covering roadside posters, premium digital screens, airports and more, together reaching 95% of the UK population.
More than scale
What sets it apart is that it pairs that reach with audience targeting, planning intelligence and campaign measurement, so billboard advertising can be planned and proven much like digital. Global has also been expanding its premium digital estate – for example, new digital billboards at Manchester Airport – giving advertisers more flexible, high-impact opportunities.
Is it right for you?
Billboards suit brands that want fame, broad reach and standout – product launches, national campaigns and brand-building – as well as focused regional bursts, thanks to the network’s scale and flexibility.
Advertise on Billboards by Global with Water & Lime Media
At Water & Lime Media we buy across Global’s outdoor network and the wider market, negotiating the best available rates on your behalf and planning around the audiences and locations that matter to you. As an independent agency we do not charge retainers or long contracts, and our service is free of charge.
To plan a billboard campaign, get in touch with our team today.